creative direction, concept development, design + copywriting
Mercy College, a client of Studio C, approached the agency to develop their prospective student Open House campaign. Mercy wanted to highlight their institution’s strengths, campus student culture and create excitement around the event. I helped lead the Studio C team in the development, creative direction and design execution of the “Explore” campaign. Our theme was inspired by treasure hunts and Indiana Jones-like expedition; “Explore” connects the adventure and self discovery associated with college directly to Mercy. I wrote the core campaign statement and built the graphics around the visual vernacular of treasure maps and travel, the “X” marking Mercy as the ultimate college destination