design + product design
Can design touch someone's heart? That was the challenge proposed in Stefan Sagmeister's class in the MFA Design program at The School of Visual Arts. For my project, I decided to touch the hearts of my neighbors and their dog Murphy. Murphy was diagnosed with dilated cardiomyopathy, or commonly known as enlarged heart. On walks, his collar lead to excessive breathing and most harnesses didn't fit his odd body shape. I designed a custom-fit harness, branded for Murphy, to give him the confidence to enjoy walks once again.
concept, creative direction, design + UI/UX
Losing a loved one is a difficult and heartbreaking part of life. For children, this is especially true as they learn to navigate many new, complex emotions. Copeful is a tablet application that combines technology and creativity to help adults and children discuss and share their grief. Addressing death and helping children express themselves can be emotional, difficult and often unfamiliar for adults. Copeful aims to increase communication through personal and shared experiences, helping individuals work through their grief together.
art direction, design + concept
I developed this brand exploratory concept for Babies"R"Us. With a strong focus on expectant parents, Babies"R"Us' goal was to elevate the brand perception, especially the registry program. The exploratory was developed with the focus of creating happy babies and parents. I chose to soften the existing dot elements through color and styling, and I developed new brand assets from characters and patterns. The work resulted in an updated value proposition and refreshed look.
design, IxD, UI + UX
Dividing household chores with a significant other is complicated. Whose turn was it to take out the trash? Weren't you supposed to clean the bathroom? Tasks become hard to delegate and complete. Honey_Do is concept app and website that helps couples stay on track with their responsibilities. The app allows users keep track of their individual task lists. They get reminders when they may miss a task and can check their overall scores. Honey_Do helps couples delegate and get chores done. Sweet.
design + concept
Infographics as graphical interpretations of data can highlight specific patterns. When the data is personal, it can reveal hilarious insight about oneself. I explored just that in Scott Stowell's class in the MFA Design program at The School of Visual Arts. I developed an index of male television and movie celebrities I have had crushes on since the year 1994. I visually represented hair color, eye color, nationality and perceived character type. I used masculine, nautical colors and an organized layout to contrast the superficial subject matter.
Selected as a 2014 Adobe Design Achievement Awards Print Communications Semi-Finalist.
lettering + typography
I created this typeface for a proposed children's art and design book. To complement book's objective and the illustrator's charasmatic artwork, I designed the type to be geometric and dynamic. The unexpected quirks and strong forms become more childlike when paired with fun and poppy colors.
lettering + design
I created this poster to publicize the debut of my digital publication, Booze magazine. To honor the celebratory occasion and allude to the magazine's focus, I created my design based on the notion of champagne. The hand lettered type of elegant bubbles, delicately gathers to form the main message. Let's raise a glass in celebration.
art direction, design + concept
Designed new brand aesthetic, repositioning an existing brush and roller line for Benjamin Moore. Focusing on tradition and quality, a more artisanal look was created for the packaging. To simplify shopping, suggested adding an informational callout, helping homeowners choose the correct applicator for the coating type.
design + illustration
Does communication require words, or can design transcend the barriers of language? In Scott Stowell's class in the MFA Design program at The School of Visual Arts, we were challenged to design without words. The simple task of ordering a favorite food becomes complex. I designed this tear-pad to order coffee. Using only icons and symbols, I created a clear process to lead one through accomplishing the task.
typography
Tembre is a display typeface inspired by knitting and woven thread. The solid foundation pieces create a repetitive rhythm, indicative of knit fabric. Accenting dots contrast the strong forms, echoing the look of fine threads. Playing with the characters led to the creation of intricate and symmetrical forms. The versatility of the typeface allows for experimentation of typographic treatments and distinct graphic imagery.
art direction, design + concept
Developed concept for the 2009 Toys"R"Us Halloween campaign. The bold look juxtaposed fun and quirky copy with iconic Halloween characters. I art directed the illustration style to complement the typography treatment. A simple, striking color palette reflected the tone of the design and helped minimize printing costs.
Retail Advertising & Marketing Association 2010 Racie winner: campaign bronze award.
illustration
I created illustrated designs for Toys"R"Us, Babies"R"Us, and partnering vendor products. My artwork enhanced lines of exclusive products, driving in-store sales.
illustration + concept
Illustrated gift card art for Toys"R"Us and Babies"R"Us. Developed concepts and transformed illustration style for varying demographics and market needs. Selected print production techniques, such as specialty holographic foil substrates, that enhanced card illustrations and drove gift card purchases in-store.
design + typography
This typographic experiment was a personal project. I selected an idea that try to focus on in life — not getting stuck and letting go of the past. I explored this mantra with knitting the words, then letting them unwravel organically.
illustration + concept
To celebrate the Thanksgiving Holiday at the MFA Design Studio at The School of Visual Arts, what better than a feast? I decided to personify the traditional Thanksgiving meal and illustrated the classic ingredients. To the recipe, I added in a dash of dark humor. The plate and fork smile eagerly while their dinner guests seem less than ethusiastic.
art direction, design + concept
Developed brand identity and collateral for Benjamin Moore's color consultation service. The elegant design throughout set the tone for this professional interior design service, where dramatic transformations were achieved with paint color. The tranquil blue palette allowed the homeowner to focus on their professional color recommendations.
editorial design, IxD, UI + UX
Booze is a prototype digital magazine I developed in the MFA Design program at The School of Visual Arts. The publication celebrates the complex craftsmanship of beverage and its significance in complementing the food we love. The tone of the writing highlights the importance of good conversation and honoring relationships with friends over a pint. I'll toast to that!
typography
Folden is a display typeface I designed at the School of Visual Arts’ residency program, Typography As Language: Theory and Practice. Under the guidance and tutelage of some of the greatest minds in type design, my typographic experiment blossomed into a fully functional typeface.
